What is Life Startup Club?

Life Startup Club is a community for rebels who believe there is more to life than a 60-hour work weeks, 2-hour commute and the culture of materialism and consumption.


Hi, I am Natalya, the founder of Life Startup Club. I quit my London city job, got rid of most of my stuff and went on a hunt for the kind of life that makes my belly happy.

When I started my journey, I set myself vision, a North Star. “I want to fall asleep without medications and hours of winding down. I want to wake up with the sense of meaning. I want to have a dog and a piano. And time and energy to play the piano and walk with my dog. I want to lie under a tree and watch clouds. Without overwhelming sense of having to rush, of constant fomo. I want to do what I believe in, something that is in line with my values. Not something that will make big rich companies get richer and bigger so that we could produce more, so that we could consume more and work more and produce more and so it goes“.

I managed to get my sleep back, regained my energy and rehearsed Nuvole Bianche on piano. The only thing that is still missing is a dog. I launched my portfolio career that consists of my passions – I am a yoga teacher, an artist, a writer and a coach. This journey was incredibly rewarding and fulfilling. I’ve never felt happier. I experienced things I thought were never possible. And this made me realise – anyone can design and live their dream life. All you need is the right support, motivation and approach.

I chased my curiosities and followed my passions. I learnt a lot on the way and overcame a lot of challenges. In my blog I am sharing my journey. If you would like a personalised advice, get in touch!

Published by Natalya Permyakova

I am a life startupper and life change coach. I run a life experiment in search for a more fulfilling life and help others do the same.

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